If the boycott continues to gain momentum, Fox News won't be able to avoid writing down losses. Yes, the cabler claims it hasn't lost any money yet because nervous advertisers simply want off Glenn Beck, not off Fox News (i.e. advertisers are still spending money with the network). But the truth is, since Beck called Obama a racist, Beck's advertising base has been cut by 50 willing advertisers, and Fox News' need to find advertisers for the hour-long weekday show has not changed. And I'm guessing it's not having much luck drumming up new Glenn Beck business in this environment.
Honestly, if advertisers continue to abandon Glenn Beck, pretty soon the show's going to be forced to run more than the occasional free public-service announcement. Either that, or the advertisers willing to stick around are going to get some great deals or maybe even some free spots in order to make sure Fox News can fill the inventory.
THE GOP, THE PARTY OF ANGRY WHITE RACISTS...
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