Washington Talk Radio Station Drops Bill O’Reilly

quote[Washington DC FM talk radio station 106.7 WJFK yesterday announced it was dropping Bill O’Reilly’s nationally syndicated show, and replacing it with a sports-talk program. The Washington Post reports today that O’Reilly’s cancellation is a “case in point” of how poorly conservative radio programs have fared in DC:

With the exception of Rush Limbaugh, conservative talk-radio hosts have struggled for years to find a wide audience on the local dial. While Limbaugh’s afternoon program remains popular on WMAL (630 AM), not many other conservatives’ programs have.

Yet despite their underwhelming performance, numerous right-wing radio hosts have been given repeated opportunities to succeed in DC. “Such radio stars of the right as Laura Ingraham, Glenn Beck and Michael Savage at times have literally had no ratings in Washington, as measured by Arbitron.”]

Is this the market correcting itself?