Thursday, April 14, 2005

Look For Media Labels

quote[Repetition is key to successful advertising. The American media uses repeated arbitrary labeling in its supposedly impartial coverage in a deliberate campaign to alter public perception. Americans were meant to feel less sympathy for an kidnapped Italian woman shot by U.S. soldiers manning a checkpoint in Iraq after the talking heads repeatedly referred to her as a “communist journalist.” A Fox News reporter in the same story would never have been dubbed a “neofascist journalist.” John McCain (R-AZ) might become president someday but “maverick senator John McCain” probably won’t. Ralph Nader’s name rarely appears in print without the unappealing word “gadfly” or a form of “crusading.” Why not describe figures in the news using terms that aim for neutrality, like “Italian reporter” or “former Green Party candidate Ralph Nader”?]

Interesting article. Too bad the mainstream media will never discuss this.

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