As any marketer will tell you, there are some truly awful times to launch a new product — like August, when few potential customers are paying attention, or January, when they’re all shopped out from the holidays.
And then there’s launching your new product in the tenth paragraph of an apology for some previous poor communication, as Netflix CEO Reed Hastings did late Sunday with Qwikster, the new name for Netflix’s DVD-by-mail service.
What The F. were they thinking? Seriously, raise my price by 60 %, lose a huge content producer, now this???
I was canceling NF anyways, but this makes it easier to outright cancel and not just suspend my account like I did last time.
Goodby Netflix, hello Amazon and Crackle...
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